It's no secret I like Denim. I really like denim. Likea lot. I've toyed with the idea of even doing a kickstarter and starting a denim line with a friend a while back. I was simply looking to manage the business side and not so much the design or manufacturing. I know what I like and I knew what the market was lacking. That wasn't enough. You need to know everything. Denim is as expansive a market than it seems, There's Japanese denim, American made, selvedge, raw, washed, slim, slim straight, skinny, straight, low yokes, high rise, low rise, tapered, and combinations of all these variations and more. I'm no longer interested in being in that business, but I have become enthralled in my new part time at Ponce Denim,
I spend a lot of money sometimes. that comes with buyers remorse. I needed a part time to teach me a little discipline and learning the art of properly adulating. I came across am instagram page of a great acquaintance whom I've known since college. Farshad, the owner of my beloved boutique standard. One of the most personable and awesome people I've really ever met, I saw he was opening a new store with a different concept so I put in my resume, I had nothing to lose(except my weekends). skipping ahead, he hits me up and I get the job and I'm thrust into the world of denim. Overwhelmed by denim. First of all the aesthetic of the store is amazing. Super cool, chill, modern, and inviting. Farsad pushes on a non pretentious vibe, and if you know me that's a key to success to me. He's built his store's reputation on a true mom and pop, old school retail/sales approach, He knows his clients, has honest convo, and really keeps them informed on product in a personable way.
Ponce City Market has very local vibe. Ponce Denim has a more global feel. With brands like Edwin and Naked and Famous, they have some of the best Japanese Denim around. I've grown to love Edwin, maybe the best bang for your buck in a great versatile Japanese selvedge denim. We carry my favorite, Nudies, as well as G-Star. The G-Star Revend and the Nudie Thin Finn, happen to be two of my favorite fits. A great slim jean with a dope taper. The thin finn come a low yoke to give the appearance of a slight sag. The brand that I've learned the most about have been the ones I was trying to create, the American brands, Raleigh and Baldwin have an amazing product. Raleigh, produced in North Carolina(guess what city) are created all the way through there, Made in Cone Mill and hand crafted, they have that touch of home that true denim lovers appreciate. AND they're personally signed by the person that actually hand makes the jean.
All in all I love the place, I know you will too, so here's a shameless plug; come kick it and shop with me at Ponce Denim on the weekends! Stop by the food hall, get some grub and pick up some crispy new denim(buy them snug, they stretch).