With the Ascension of band tees, tour merch has been able to ride the wave to become some the most coveted apparel around. The Pablo pop ups have been as much a driving force of that wave than anything, maybe THE driving force. From his show in NYC to preview TLOP, the merchandise that has become synonymous with the project has been highly sought after and resold at quite the premium. I finally got a chance to check out the merch for myself since I haven't the chance to catch any trips...so far.
Lenox Mall was the sight of a slightly underwhelming setup. I had a sneak peak of the London and NYC shops from hypebeast and few other outlets and they were literally clean and minimalistic bright shops. After my hour and change wait(short compared to most I've talked to), I stepped into a dimly lit shop with tees, jackets and hoodies on display. I love the design of the Pablo merch. Some thoughts went into it and it was executed correctly. Aesthetically pleasing as it was, the prices for a gildan tee, caught me off guard. I can't say too much because I did stand in line, but was a little surprised to pay that much for the quality. The experience was cool. The staff was pretty cool, very dope and accommodating. The space was laid out well, but seemed kinda lazily executed. The motif stayed the same as the font from the apparel matched the writing on the wall.
I'm looking forward to the show coming up, but it's likely I'll pass on the merch. I'm excited Atlanta was included in Kanye's plans but I would love more effort on his end to give his fans something to line up and clamor for.